HORUS
The algorithm that sees where others don't reach

Inflead presents the first AI model capable of identifying sponsorships on social media with precision, even when undeclared.

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Horus in brief
  • Automatically recognizes collaborations and ADV even when undeclared
  • Distinguishes organic content from promotional content
  • Interprets implicit signals: discount codes, masked mentions, affiliate links

The tool that brands, agencies and regulators were missing to analyze, monitor and make decisions with confidence.

In the chaos of Influencer Marketing, finding clarity is increasingly complicated:

How many sponsored contents escape you because they are not declared with hashtags like #adv?
Horus Analysis
How much time do you waste monitoring large-scale collaborations?
Horus ROI
Can you spot hidden partnerships in content on TikTok or YouTube?
How many promotions do you miss between hidden discount codes and camouflaged links in comments?
If you don't detect all the ADV, how much can you trust the reports you use to evaluate performance?

Here's how Horus enhances your strategy

It also identifies undeclared ADV
Thanks to advanced semantic analysis, Horus detects sponsored contents even without hashtags or tags.
Horus Time Value
Classify content with precision
Automatically segment posts between organic, sponsored and promotional with deep content interpretation.
Horus Creators
Detect discount codes and hidden links
Track discount codes, affiliate links and promotions even if masked in the copy.
Increase reporting reliability
Reduce false positives and negatives and offer truly representative performance data.
Automate cross-platform monitoring
Collect and classify content on Instagram, TikTok and YouTube in real time, without manual intervention.

Book a demo

Discover how Inflead can adapt to your needs in a short personalized demo

A competitive advantage for all players in the sector

The Influencer Marketing revolution designed for:

Horus brand

Brands and agencies

who want to accurately monitor collaborations and optimize ADV strategies

Horus agency

Media centers

who are looking for advanced technological solutions to offer more value to their customers

Horus media

Regulatory bodies

who need objective and scalable data to track online sponsorships

Horus talent agency

Talent agency

who want to manage in a efficient roster and identify new talent to represent

A unique solution on the market

Today, no other platform on the market claims to have a system with this level of precision and analytical depth. With Horus, Inflead leads a new generation of tools for those who want to see, understand and act with strategic clarity in the world of Influencer Marketing.

Horus brand